SEM positioning

We apply the best strategies . in your business

We will make you be in the first place. Even if your competition doesn't like it

The best positioning agency SEM America

Today anyone can do paid advertising, what few understand is that SEM positioning is much more than paying Google AdWords or Facebook, if you do it wrong, you will only spend money, however, implement it done the right way guarantees significant improvement and faster rankings when combined with SEO. At MIIT, we are experts in this, we understand that you not only want to position yourself in the sector, you also need to sell your products and that is exactly why we are here.

Why implement an SEM strategy?

Simple, because you gain visits, leads, customers and sales. In order for your company’s spending to return to your capital, you need to segment your audience very well and only show yourself to people interested in your product or service. MIIT is a specialist in segmentation and will make every penny of your money count. We develop paid campaigns for the purpose you want: More sales, improve positioning, increase the number of visits, fill out a survey, apply for a job and more. In any case, our SEM positioning plan will help you to:

Reach the exact people who are interested in your product or service
Find potential clients
Improve the profitability of your website or social networks in the short term
Go hand in hand with your SEO strategy to help you position

Why should MIIT carry your advertising strategy?

In our agency we not only do the campaign and that’s it, we monitor, analyze and measure the information that we are obtaining on a monthly basis to see if we are reaching the necessary goals for a good conversion and return on your money. Every business is unique and every campaign is different, so before paying any advertising platform, we analyze both your client and your competition.

Difference between SEM and SEO

To understand the difference, first, you have to know the main meeting point of both: Increase your visibility and conversions from search engines. Also keep in mind that SEO will put you in the first results organically, without any payment, while SEM will position you in the first results as an ad. The SEM can put you in the first results almost immediately, the SEO, on the contrary, requires time, a lot of time, the magic formula of this equation is to combine both.

A bit confusing? Here we explain

So that you better understand what we are talking about, we are going to give you a brief explanation of everything, so… Let’s start

What is SEM?

Tell me something, when you need to know something, what is the first thing you do? Sure, search the internet. Normally everyone, when in doubt, uses a search engine like Google, Bing, Yandex, etc. The results that it returns first will be the most relevant to that search and it is almost certain that you will enter the first results that it throws at you. The first few links on the first page are almost guaranteed to get much more clicks than the rest. My friend, if you understood this paragraph, you will have managed to understand the answer to this question.

Almost all of us access the first pages for any search we do on the internet, after the 7th or 8th position, everything will seem irrelevant and if we do not find what we are looking for, we will first modify the search before searching the second or third page of the search engine.

So, to summarize, a good position in a search engine will allow us to differentiate our brand or business from the rest, with this, we will increase the number of visits, impressions and clients that we have and therefore , income.

So, if we were to target these kinds of strategies, we'd have to, "The objective of SEM positioning is to almost instantly increase the visibility of a business" Although we are not even on any of the search results pages, we could go to a paid SEM campaign

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How can we achieve a good Positioning

When doing a search on Google (for example) we can easily distinguish an ad link from an organic one, paid links, the algorithm detects them and always puts them first, even if they don't have a 100% good SEO strategy.

When we talk about paid campaigns, we basically talk about pay per click or PPC, this means that we will pay for each click on our ad. To be in the 1st places, we need to buy the keywords with which we want to position ourselves or appear. When we buy keywords, we are entering a bidding system that all search engines (not just Google) have.

Basically, this bidding system will measure how many companies are paying for the same keyword, the more you pay for that word, the better for your ad since it will always appear above those with a PPC less than yours. If you've already used Google AdWords, you know what I'm talking about, but if you don't, it's basically the platform through which our SEM agency does paid advertising.

When launching the campaign, one of the first things to do is to shorten the public as much as possible, in order to reach only those people interested in our services or products, we can also use as a shortening factor , geographical location, tastes and interests, age, sex, religion, etc.

This PPC system is so innovative and, above all, powerful, that it is not only used in search engines, in recent years it has been used in applications (such as some giant ecommerce) and certain Apps where they sell banners or personalized ad boxes .

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How to plan the SEM campaign?

It can be planned and organized in multiple ways and nuances, but, as a standard, we always have to follow some steps.

Delimit the value of each visitor: if a person who clicks on our ad costs 5 dollars and we are investing 20 and we do not have any clients, we will be losing money and it is best to end the campaign because not profitable

Define the keywords: Have the list of Keywords with which we are going to enter the bid and with which we want to appear in search engines

Delimit our CPC: or cost per click. With the great competition that there is from people wanting to appear in the first results, we have to be very clear about how much we are paying for each click they give us to avoid overextending our budget.
Monitoring the campaign: From changing keywords, parameters and much more, remember that there is no formula to achieve maximum profitability, everything is based on knowing the client and segmenting well, this in order to adjust the interests and configurations so well that, we have a low CPC but some results high.
Carry out A/B tests: Basically it is to do 2 identical campaigns with the same ads, but change 1 or 2 factors, this in order to see which one gets better results and apply it more.
Make attractive ads: while The more it draws attention, the more chance they have to click. From a good meta description, meta title and link, this is vital to attract the attention of future customers.
Responsive Web: this is not optional, it is useless to attract customers if when they enter your website they leave because they have wait a long time for the information to load, so to get great results and take advantage of the campaign, you must have a page that runs on all mobile devices and tablets.

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The best SEM positioning service in America

Our SEM positioning strategy is based on:

ROI Tracking

Return on investment, being paid campaigns, we can measure the breakeven point, how much each sale costs and maximize conversions and reduce costs.

CPA improvement

We analyze the Cost per Customer Acquisition in all your campaigns, the cost per ad click and we see how to reduce spending to increase your gross income.

keyword analysis

We do an analysis of important keywords for your business, for which the competition is bidding and we choose those that can mean a return for us.

An adjustable payment campaign

All businesses are unique and differ greatly, therefore, the strategies we apply are always different even if they are focused on the same sector.

We enlist you in Google My Business

O Return on investment, being paid campaigns, we can measure the break-even point, how much each sale costs and maximize conversions and reduce costs.

Tracking and monitoring

We are constantly reviewing your campaign 24/7, at all times you will be informed of what you have spent, what you generate and what we project in the future with your investment.

Still somewhat confused?

Perhaps traffic from paid campaigns is a topic for you, but, we have plenty of information, we are going to explain a little more to you, so stick to it.

Boost your business

For its acronym in English (Search Engine Marketing) it consists of a group of precise strategies in which various online search engines are paid to appear in the first results in a very short time. The term can be translated as search engine marketing because it is basically that, investing money in search engine marketing to make ourselves known to potential customers. As you may have noticed, SEM cannot be understood without SEO (search engine optimization) which is nothing more than a conglomeration of strategies to position yourself in the first places of a search engine like Google, in an easier way, design a website and follow the algorithm parameters that a search engine has to rank the first places In these 2 concepts, the biggest difference, which makes both SEO and SEM positioning unique, is that SEM is paid and SEO is not. However, SEM is fast and SEO takes much longer.

SEM positioning example

If our company is a Dental Clinic located in America, then logically, our clients would search for “dental clinic” and this would be the word for which we would have to pay. When doing the campaign, Google AdWords will give us the option to bid for “Managua dental clinic” and when paying, it will make us appear in the first results.